Not the moon landing … but just as important: How to choose the right landing page for your ad.

First off, what’s a landing page? Well, it’s really simple actually. It’s the page within your website that your potential customers “land” on when they click on your ad. Often in Organic (unpaid) search results this would be your websites home page. But when it’s a paid ad, often you want to make sure that you are taking your potential customer to the exact point in your website they want. For example, if you are a restaurant and your ad is about a catering service your business supplies, instead of taking the consumers that click on the ad to your home page and them having to search the website for information on your catering service, have it land them on the page in your website that is dedicated to the catering service, or perhaps the order form they would fill out when hiring you. 

Selecting the right landing page for your ad can make or break the success of said ad. The less work you make the consumer do, the happier they will be and the more likely they are to become a customer.

The key take away is to make sure the landing page is relevant to your ad and not just your site's home page.

Here is a infographic that leads you through the do’s and don’ts of optimizing your ad's landing page